In the latest Talking with Talis podcast, Paul Miller speaks with Phil Archer, Chief Technical Officer at the Internet Content Rating Association, ICRA. They discuss some of the background to ICRA, looking at past, present and future involvement in the whole arena of content labelling, content ratings and trust marks. As well as describing the use of technology in protecting vulnerable users and viewers, Phil outlines some of the many ways in which we are able to assist all users in finding the types of content most relevant to their circumstances. The conversation concludes by looking at some of the ways in which content labels are demonstrating the broader potential of the Semantic Web.