The Tipping Point: How Little Things Can Make a Big Difference

Richard Wallis — Sun, 10 Dec 2006 10:45:26 +0000

Gladwell, Malcolm. 2001. The Tipping Point: How Little Things Can Make a Big Difference. ISBN: 0349113467. [Buy from Amazon]

Although not directly related to software development this book should be of interest to all developers. Having built, in software terms, your 'better mousetrap' why is it that people do not always beat a path to your door? By analysing the viral way in which new ideas, fashions, and behaviour tip from being just those of the few to the norm of the many, Malcom Gladwell provides an insight in to how that may or may not happen.

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The Tipping Point: How Little Things Can Make a Big Difference